From 16 September, the Flower Council of Holland (FCH) will launch its Thanks Plants! consumer campaign for a second time. The main message of this campaign is to highlight all the benefits that plants bring and what that they do for us: they help us to relax, they bring us closer to nature, and make our house a home.
In the UK the campaign will start to be visible across our own media channels on Thejoyofplants.co.uk, and will be an online-only campaign which will sit on all social media channels through video, promoted social media posts and Instagram stories. The campaign will also be supported by an exciting London PR activity in October to bring the campaign to an end.
The Thanks Plant message in a nutshell
Plants make you more energetic, relaxed, happier and healthier, all in exchange for just a little water. They help us to connect with what really matters. And as they grow, the people around them grow too. Time for a thank you.