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Tour of Freiland rose growers
A Freiland rose is an unusual rose that is grown in the open air in Germany. Because we wanted to find out how this works, we went to visit two Freiland growers. Marketing executive Macy and rose buyer Marco would like to share their trip to the Freiland growers in Germany with you.
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Employee interview: Jolande, bouquet department
This month we’re chatting to Jolande: a cheerful lady who has worked in various departments, and now feels right at home in the bouquet workshop. She creates beautiful bouquets four days a week. Along with her husband, who is often away at sea, she also manages a household with two children, a dog and a cat. Jolande thinks this is easy to do when working at Heemskerk Flowers. You can read more about this in the interview below.
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Theme: Wedding
Flowers are an essential part of any wedding. The bridal bouquet, a beautiful garland, big displays at the entrance to the wedding venue, flower arrangements at the ceremony, and not to forget the table decorations! The big question is: which flowers will you use and what theme must they match?
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Employee interview: Brenda, administration returnables
The administration of returnables is quite a job. Luckily we have Brenda Vierbergen and Jolanda van Delft to do it. How does the administration of packaging work, could it be done more easily, and who is Brenda Vierbergen? We’d love to tell you all about it!
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Styletrend: Bright and Breezy
In our current more fractious society filled with disinformation and conflict, social groups feel less well heard. This society needs more connection, equality, reality, selflessness and inclusivity. Following the stressful Covid pandemic, consumers are looking for leaders who connect, who will get rid of their worries and allow society to return to carefree enjoyment.
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Meet the grower: Parfum Flower Company
In 2011, Parfum Flower Company noticed that there were virtually no modern cut roses on the market that had a scent. They sought out a wide selection of cut roses that still have a distinctive beautiful fragrance at their core, and launched Parfum Flower Company to sell them. The David Austin wedding roses were thereby the first cut roses in the range, but they did not limit themselves to those roses.
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Styletrend: Fresh Start
Now the world is opening up again, it feels like we’re getting a fresh chance. A chance which has climate solutions and sustainability at its heart. Seize this chance with ambition and optimism, and begin with a ‘Fresh Start’. Consumers are recognising a new beginning, and the ongoing working from home following the COVID pandemic means that living and outdoor spaces are becoming ever more important. These are also ready for a ‘Fresh Start’. The basis for this trend is white, simple and sleek.
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Employee interview: Piet van der Vijver
A sociable, versatile, hard worker who is always willing to help - that’s how many people would describe Piet van der Vijver. Our colleague, who is 58, has now been working at Heemskerk Flowers for four years, but has been involved in similar work for nearly 25 years. Piet van der Vijver joined as a result of the acquisition of Fleurs vd Eijkel, and he’s very happy at Heemskerk Flowers.
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Meet the grower: Vilosa
A nursery with ambition! That’s Vilosa. Across four sites in the Westland region Vilosa grow around 15 million flowering pot plants a year with passion! The love for the plants and the growers’ authenticity combined with the modern and automated nurseries ensure a unique and broad range of high quality products. Growing Delight, because Vilosa grow plants that are both a feast for the eye and easy to care for. Every plant lover’s dream!
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Plant trend: Hydroponics
A plant growing in water is certainly unusual. Hydroponics shows the beauty of the plant’s roots. The roots are placed in water in glass, such as a vase or a test tube. It’s a real trend in the plant world at the moment.
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Meet the grower: VDE plant
VDE plant - an abbreviation for Van der Eijk - can best be described as a real family business. With almost 90,000 m² and 30 different species of green tropical plants they are a true tropical plant nursery. The third generation of the Van der Eijk family are currently at the helm: Karin and Edwin. Together with partner Hein Visser they are continuing to pursue the deep-rooted passion for greenhouse plants.
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Employee interview: Huig Ouwehand
Huig Ouwehand has been working at Heemskerk Flowers for nine years, and has occupied various roles during this time. Huig mainly works in logistics, but can really be deployed anywhere within the processing path. If you order flowers or plants from us, Huig is almost guaranteed to have handled them!
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Employee interview: Willem Barnhoorn
Willem Barnhoorn has not been working at Heemskerk Flowers for long, but he is already proving to be an asset to the sales team in France. As an account manager for France he deals with customers in the south-east of the country, and strives to build and maintain good relationships.
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Theme: Preserved by Adomex
Protecting nature, dried flowers and sustainability are important themes and trends amongst consumers. Which products fit with this? Preserved! Dried and coloured foliage and moss is currently very hip and trendy. Preserved foliage and moss lasts indefinitely, and is therefore very sustainable. We would like to tell you more about preserved products where the foliage lasts forever and retains its appearance.
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Meet the grower: Van der Voort potplanten
Van der Voort Potplanten’s activities focus on the breeding, propagation, production and sale of flowering pot plants. Every year they supply eleven million Spathiphyllums throughout Europe. Van der Voort Potplanten has also been supplying Azaleas, our plant of the month, since 2015.
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